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PR agency in Birmingham

Earned coverage, not paid placements.

Get your brand in the headlines.

Our success has earned us recognition as a multi-award-winning agency. Our clients get more creative ideas and better results while paying less. Our campaigns improve your SEO, increase visibility, and drive sales.

We’ve Got Our Clients Featured In

Unlike old-school PR agencies that usually charge inflated fees by paying for media placements, we rely on creative storytelling and data-driven campaigns to secure valuable coverage for a fraction of the cost. For instance, a placement in The Daily Mail costs around £15,000 through a traditional agency. We achieved similar coverage for a client at just £2,000 by crafting compelling stories.

  • HuffPost
  • Sky News
  • Daily Mail
  • The Telegraph
  • Daily Express
  • Yahoo
  • AOL
  • Proven Results And Exceptional Value

    Let’s face it, opening a new office or hiring a new CEO is not newsworthy. This is an old-school approach to PR. Unlike others, the specialists at our PR agency in Birmingham will craft stories that people actually care about, driving traffic to your site from leading publications and improving your credibility.

    What’s more, we work to a clear monthly retainer, so you know your costs upfront, and we keep pitching to get your campaign featured in as many publications as possible.

    Placements in Top-Tier Outlets

    We’ve secured coverage in major publications like The Huffington Post, Sky News, and the Daily Mail.

    More Links for Less Money

    We have a proven track record of tripling our clients’ return on their investment.

    Trusted Media

    9 in 10 customers trust earned media over paid coverage.

    High Impact

    Earned media is 5x more effective than advertising, according to Forbes.

    High Client Retention Rate

    88% of our clients stay with us, many for over 2 years, thanks to our consistent results.

    Improve Website Performance

    Leverage Our Network & Creativity

    We drive traffic to key areas of your website by building links from news sites, bringing your business real-world value.

    100% Earned Coverage

    Unlike other agencies, we don’t pay for sponsored posts or links. We create stories that no one else can get their hands on, making them pieces journalists can’t ignore.

    PR For Every Industry

    Tailored strategy to secure coverage in key publications, delivering results across various sectors, including: Law, HR, Pets, Transport, Finance, Property, Retail & Hospitality, E-Commerce, Beauty and Business services.

    Stay in the Loop

    We are on hand to answer any questions you may have and will provide regular updates on the progress of your campaign.

    Close The Gap Between You & Your Competitors

    If your competitor has lots of media placements under their belt, we will help you get your business featured in similar publications.

    More Than Just PR

    We excel at helping businesses stand out from the crowd, creating campaigns that have a measurable impact. But we do much more than just PR. Our services include:

    Digital Marketing

    As a leading UK agency, we enhance search rankings with tailored strategies in SEO, PPC, web design and content marketing.

    Digital PR

    We excel at creating shareable content that helps you get links back to your website. These links pass on authority to your website and increase your rankings in search results.

    Local PR

    We take a targeted approach to PR, building links from regional publications and helping you expand your reach at a community level.

    Social Media Syndication

    We will help you launch a campaign that not only gets picked up by the press but also generates buzz on social media, with infographics and resources.

    Awards

    We will help you craft an entry that scores the most points and gets your business the recognition it deserves.

    Event Sponsorship

    Sponsoring events will help you get your business in front of your target audience. Let us help you find the right networking groups and industry talks to sponsor.

    Product PR

    We will generate links to your product and category pages, boosting traffic. Plus, getting a stamp of approval from recognisable publications will help convert customers.

    Reputation Management

    We will help protect and restore your reputation, ensuring that the search results for your company are positive.

    Press Office

    When the need is constant rather than campaign shaped, our outsourced press office handles the day to day: journalist requests, comment drafted for sign-off, and a steady flow of proactive stories.

    Thought Leadership

    We build a named person from your business into a recognised voice in their field, through thought leadership PR: profiling, expert comment and research worth quoting.

    Our Process

    1

    Ideation

    We generate newsworthy ideas that have a hook and will captivate audiences

    2

    Production

    We turn numbers and quotes into headlines and ensure that no angle or linking opportunity is missed

    3

    Execution

    We build engaging content and visuals to bring your story to life and make your message clear We share your story with your online audience to generate buzz and get people talking about the campaign

    4

    Outreach

    We provide journalists with the context they need to write the story they want to tell to their readers

    5

    Reporting

    We monitor and track media placements and put this information in a visual report so you can understand the value of each mention or link

    Our PR Cost Savings

    Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.

    A good PR toolkit will include:

    Haro£15.72 per month
    Response Source£52.08 per month
    Third-party survey services£540 per month
    Hunter.io£43.09 per month
    Canva Pro£8.33 per month
    Mailchimp£10.99 per month
    Roxhill Media£333.33 per month
    £1,003.54

    Saved every month against running the same toolkit and an in-house team yourself. Published tool prices, correct at the time of writing.

    Award Winning Digital PR

    Clutch, Top Public Relations Company United Kingdom 2026Clutch, Top Link Building Company 2025

    Ranked by Clutch, Twice

    Clutch verifies every review by interviewing the client directly, so these are earned on the record rather than self-declared: Top Public Relations Company in the United Kingdom for 2026, and Top Link Building Company for 2025.

    In the client’s words
    Qarrar Somji
    “PR and link building is something I would like to continue with in the new year as I can see the value it brings to the firm.”
    Qarrar SomjiDirector, Witan SolicitorsRead the case study

    Meet the Team

    We are a small in-house team in Birmingham. Whichever service brought you here, these are the people who do the work.

    Alex Johnson, Panda in Chief at Avid Panda
    Alex JohnsonPanda in Chief
    Lex Baciu, SEO Lead at Avid Panda
    Lex BaciuSEO Lead
    Thomas Rose, Web Lead at Avid Panda
    Thomas RoseWeb Lead
    Lance Honeghan, PR Lead at Avid Panda
    Lance HoneghanPR Lead
    AliceContent Strategist
    LilyPR Exec
    Kathleen

    FAQ

    Needle-felted Avid Panda mascot beside a press release, where a pitch email becomes a published article and a link
    What is your minimum contract term or commitment?

    We don’t have a minimum contract. We can run one-off campaigns, but we recommend ongoing monthly work for the best results. Most campaigns take around 6 months to build real impact.

    What types of publications do you usually secure coverage in?

    We excel at securing placements in publications like The Mirror, The Daily Express, The Independent and The Telegraph, as well as niche industry and trade publications.

    How do you ensure the coverage is topically relevant rather than broader, general-media placements?

    We base campaigns on your industry and services to keep coverage relevant. We also use data, expert insights, and industry trends, and target publications your customers and AI tools trust.

    Do your campaigns include contextual backlinks within the articles, and are these usually do-follow?

    We always include relevant backlinks in PR assets, but we can’t guarantee whether they’ll be included or be do-follow. A mix of links and brand mentions still adds strong value.

    How much input would we have on the campaign angle?

    We work collaboratively. We can lead on ideas, but we welcome your input and refine everything to make it more appealing to journalists.

    Explore Our Services

    Digital PR across every sector we work in, plus link building, awards and reputation work:

    Ready When You Are.

    One call. A person answers. The plan is yours either way.