Call us
PR Agency in Birmingham

Increase Visibility Without Breaking the Bank

Sports PR Agency in Birmingham

Our sports PR agency in Birmingham will help your brand or athletes stay on the radar of fans and sponsors. Even if you’re at the starting line, we can help you take your athletic journey to the next level by securing coverage in prominent news outlets.

We’re invested in your long-term success. That’s why we earn coverage by telling genuine news stories that people want to read instead of paying publications. That way, you can increase brand awareness and attract investors without stretching your budget.

Proven Results and Outstanding Value

Loyal Clients

Many of our clients stick with us because of the results we deliver.

Stories in Big Name Publications

From The Daily Mail and The Sun to The Mirror and The Daily Express, we excel at getting our clients featured in big-name publications.

Exceptional Return on Investment

The organic coverage we generate is worth at least three times more than paid ads.

Trusted by Readers

90% of consumers trust real news stories more than paid-for ads.

Greater Impact

Forbes marketing experts say real stories are 5x more impactful than traditional advertising.

Our Process

You don’t need to be the biggest sports star or team to make headlines. Here’s how we help you land coverage:

1

Ideation

We get to know your brand or team, creating stories that connect with your fans and local communities

2

Production

We use trends, audience insights, and real-life examples to build stories journalists can’t resist

3

Execution

We enhance each piece with visuals and creative content

4

Social Media Syndication

We help you reach more fans by sharing your story across social media

5

Outreach

We give journalists multiple angles to extend your reach

6

Reporting

Our easy-to-read reports show the impact of your media coverage

Start Seeing Results

We do more than just help you look good in the press. Our sports PR agency provides a full range of Digital marketing services to help you improve your online visibility, including SEO and content marketing.

Struggling to get journalists to read your pitches?

We will create stories they can’t ignore

Not getting the coverage you deserve?

We will increase your visibility in the media.

Paying for news coverage?

We will generate organic coverage.

Worried about your image?

We will improve the way people view you?

Meet the Team

We are a small in-house team in Birmingham. Whichever service brought you here, these are the people who do the work.

Alex Johnson, Panda in Chief at Avid Panda
Alex JohnsonPanda in Chief
Lex Baciu, SEO Lead at Avid Panda
Lex BaciuSEO Lead
Thomas Rose, Web Lead at Avid Panda
Thomas RoseWeb Lead
Lance Honeghan, PR Lead at Avid Panda
Lance HoneghanPR Lead
AliceContent Strategist
LilyPR Exec
Kathleen

Sports PR Services

Our services include:

Digital PR

We help brands, teams, and sports stars tell their stories, connecting them with the right media contacts.

Media Training

We ensure you’re camera-ready, providing you with confidence to speak with the press and get your message across.

Crisis Communications & Reputation Management

We do more than simply help you navigate the media when a crisis strikes. We will help you identify and prevent crises before they occur.

Events & Activations

We help you get the most out of your event or activation, ensuring it doesn’t fly under the radar.

Influencer Marketing

We help sports brands partner with the right influencers, extending your reach to new audiences.

Tailored Campaigns

Every team, athlete, and sports brand is different. Our PR experts develop PR strategies to get you featured in the right publications, connecting you with both fans and decision-makers.

100% Earned Coverage

Every media placement our sports PR agency secures comes from creative storytelling, strong journalist relationships, and newsworthy pieces.

Make The Most of Our Creativity and Large Network

Even if your team or brand doesn’t have a lot going on, we will help you create a story that journalists can’t ignore.

Outpace Your Competitors

We bridge the gap between you and journalists, helping you get featured in the publications on your wish list.

Transparent Communication

When you choose us as your PR partner, you’ll never be left in the dark. We provide regular updates so you always know how your campaign is performing.

Our PR Cost Savings

Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.

A good PR toolkit will include:

Haro£15.72 per month
Response Source£52.08 per month
Third-party survey services£540 per month
Hunter.io£43.09 per month
Canva Pro£8.33 per month
Mailchimp£10.99 per month
Roxhill Media£333.33 per month
£1,003.54

What this costs to run yourself each month. Published prices, correct at the time of writing.