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PR Agency in Birmingham

Get The Word Out About Your Brand Without Breaking the Bank

Fintech PR Agency in Birmingham

The average person may not grasp the work of fintech companies. That’s why our fintech PR agency in Birmingham helps you get your message across in an easily digestible way, increasing brand visibility and conversions.

We work to deliver coverage worth at least three times your investment. Let us help you achieve commercial success with coverage in top-tier publications.

Making a complex product understood is a different brief from building trust for a regulated institution. If that is closer to your position, our financial services PR is the better starting point.

Proven Results and Exceptional Value

High Client Retention Rate

With a high client retention rate of 88%, our results and marketing expertise speak for themselves.

Coverage in Premier Publications

We’ve landed coverage for clients in prominent media outlets, such as The Telegraph, The Times and Sky News.

Maximised Value for Your Investment

Working with us means three times the media coverage value compared to going directly to the source.

Trusted Media

9 in 10 customers put more trust in organic coverage over paid placements.

High Impact

According to marketing experts at Forbes, earned media placements are 5 times more effective than ads.

Case Studies

Coverage in the Financial Times Adviser

We achieved an impressive 448.98% ROI for AptPay through targeted PR campaigns that secured coverage in top financial publications. By leveraging data-driven insights, we positioned AptPay as an industry authority, earning features in Financial Times Advisor, The Intermediary, and Mortgage Solutions. Our strategic approach enhanced their online visibility and credibility within the financial services sector, delivering measurable commercial success.

Fintech PR Case Studies

Top Money Compare

PR

581% ROI from a pay-on-results campaign

A single data-led story, released at exactly the right moment, earned a fintech comparison site £6,814 in media value from a £1,000…

AptPay

PR

449% ROI over six months of PR

Overall, the campaigns were very successful, landing coverage in big names within the finance industry, such as the Financial Times Advisor and…

Our Process

If you want to increase brand awareness, you don’t have to spend thousands to get your brand featured in the press. Here’s how we help you improve your reputation and drive investment:

1

Ideation

We create data-driven, newsworthy stories with compelling fintech angles, keeping your brand relevant

2

Production

We turn data and industry insights into strong headlines, ensuring every possible angle is explored

3

Execution

We use content and visuals to simplify financial concepts, making them more accessible to investors and consumers

4

Social Media Syndication

To boost your reach across fintech communities, we create conversations on social media

5

Outreach

We provide finance and tech journalists with everything they need to write stories that resonate with their readers

6

Reporting

We produce clear, data-driven reports so you can understand the value of your PR investment

Start Seeing Results

Not getting the coverage you want?

We will create stories that fintech media love

Not seeing any real impact?

We will drive high-quality traffic to your site through trusted news outlets

Paying for sponsored articles and ads?

We will craft genuine news stories that generate coverage organically

Losing visibility to competitors?

We will position yourself as an industry leader

Struggling to showcase your value?

We will strengthen our credibility

Meet the Team

We are a small in-house team in Birmingham. Whichever service brought you here, these are the people who do the work.

Alex Johnson, Panda in Chief at Avid Panda
Alex JohnsonPanda in Chief
Lex Baciu, SEO Lead at Avid Panda
Lex BaciuSEO Lead
Thomas Rose, Web Lead at Avid Panda
Thomas RoseWeb Lead
Lance Honeghan, PR Lead at Avid Panda
Lance HoneghanPR Lead
AliceContent Strategist
LilyPR Exec
Kathleen

Specialist Fintech PR Services

Our services include:

PR & Thought Leadership

We will increase your credibility and search visibility by securing online media coverage that highlights your expertise, innovations, and industry impact.

Digital Marketing

Our Clutch award-winning agency will streamline your digital marketing efforts. From SEO to PPC, we will develop a strategy to drive traffic and generate leads.

Influencer Marketing

We connect your brand with trusted influencers and thought leaders within the fintech space, creating relevant content and expanding your reach.

Media Training & Crisis Communications

Whether you’re preparing for media interviews or managing a crisis, our PR experts will equip you with the strategies to protect and strengthen your brand image.

Brand Specific Strategies

We develop PR strategies tailored to your fintech brand, targeting key publications and journalists who shape industry conversations.

100% Earned Coverage

Many PR agencies rely on paid placements, but this approach is outdated. Instead, we create compelling, newsworthy stories that capture journalists’ attention, securing organic media coverage.

Leverage Our Network and Creativity

We drive high-quality traffic to your fintech website by building authoritative backlinks from trusted news sites, delivering measurable value to your business.

Outpace Your Competitors

If your competitors are dominating the headlines, we’ll help you secure coverage in the same top-tier financial publications..

Stay in the Loop

We keep you informed at every stage of your campaign, providing regular updates and answering any questions you may have.

Our PR Cost Savings

Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.

A good PR toolkit will include:

Haro£15.72 per month
Response Source£52.08 per month
Third-party survey services£540 per month
Hunter.io£43.09 per month
Canva Pro£8.33 per month
Mailchimp£10.99 per month
Roxhill Media£333.33 per month
£1,003.54

What this costs to run yourself each month. Published prices, correct at the time of writing.