What the Target Looks Like in Practice
We work to a 300% ROI target. Three campaigns that beat it, in three different sectors. Every figure is taken from the case study it links to.
MEASURING YOUR RETURN ON INVESTMENT
How We Measure PR ROI For Your Campaign
This is one of the most common questions we hear from potential clients: How do you measure ROI? There are a number of different approaches you can take to measure the effectiveness of your PR campaign and many are outdated and less cost-effective. Read on to discover how we work to a 300% ROI target, putting value on the success of your campaign.
Old School Approach
If you’re interested in doing PR, you probably have a list of publications you would like to be featured in.
Not all media placements are worth the same.
Say, you want to get featured in The Daily Mail, you can go to a traditional PR agency. Many of these agencies will simply negotiate with the publications’ advertising teams, mark up the cost by 40% or more and sell the placements to you. A placement in The Daily Mail costs around £10,000. While working with an old-school agency means coverage is guaranteed and you can put your feet up while they do all of the work, you could be spending up to £15,000.
Alternatively, you can cut out the middleman and do it yourself. Although you may be spending less, you will still end up paying over the odds. This is a pretty ridiculous amount to pay for just one placement when we could achieve the same coverage for £2,000.
Our Approach
We do not pay for coverage or measure success based on the number of media placements secured. With our £2,000 PR package, we will achieve coverage worth at least £6,000 by telling interesting stories.
For example, we recently got our client puppies.co.uk featured in The Sun for £2,000. If they went to these publications directly, they would’ve spent at least £12,000.
What’s more, if they worked with an agency that pays for placements, the client would’ve spent upwards of £35,000. We help you spend less money and earn more coverage. But how did we do it?
How We Tripled Our Client’s ROI
The campaign used data to address critical topics like the Dangerous Dogs Act and responsible dog ownership while positioning Puppies as thought leaders. We gathered data from police forces across the country to map dangerous dog hotspots and determine the effectiveness of the XL Bully ban a year after its announcement. By weaving together data, storytelling, and strategic partnerships, we created a campaign that sparked important conversations about public safety and dog ownership while delivering tangible business results. This campaign provided media placements worth £38,904, including coverage in The Sun, GB News and The Daily Mail. This meant we achieved a 1,845.20% ROI.
Whether you’re looking to build credibility, engage your audience or create a lasting impact, we can help you do just that. Contact us today to set your ROI target.
Ready When You Are.
One call. A person answers. The plan is yours either way.