Delivering a Cohesive, Conversion-Focused UX
PRA Air Conditioning’s previous site had been built in stages, resulting in a disjointed look and inconsistent user experience. This weakened their brand identity and made it harder for visitors to convert.
Our goal was to unify the site under a cohesive design system and improve its ability to generate high-quality leads, turning the website into a strategic business asset. A site that grew page by page usually needs one design system before it needs anything else, which is where our website design service begins.
Overcoming the Challenges
The previous site presented several challenges:
Numerous service pages required manual adaptation to the new design.
Maintaining functionality and consistency across all pages demanded precise attention.
The site’s piecemeal structure hindered visitor engagement and brand credibility.
The project required a careful, structured approach to rebuild the site efficiently without disrupting live operations.
Our Approach
Designing in Context
Since the content remained unchanged, we built the new design directly on a staging version of the live site instead of using separate mock-ups. This allowed PRA to see changes in context, speeding up approval and iterations.
Streamlined Development
Approved layouts were saved as reusable design presets, streamlining the rebuild of every service page. This approach ensures that future updates or new pages maintain consistent styling instantly, reducing long-term maintenance time and cost.
Feedback and Refinement
Using Feedbucket, PRA provided precise comments on live elements. We implemented updates, including new project imagery, to showcase recent installations and strengthen credibility.
Seamless Launch
The redesign was deployed directly from the staging site, ensuring a smooth transition. Final SEO checks preserved search rankings and optimised visibility from day one.
Results That Speak Volumes
The redesigned site achieved impressive results in just three months:
6,800%
Surge in form submissions compared to the same period the previous year
217%
Increase in clicks on contact numbers and emails
For PRA, this wasn’t just a visual upgrade; it transformed their website into a conversion-optimised lead generator. We gave them:
Building a Conversion-Optimised Platform
PRA’s website now combines cohesive design, improved UX, and scalable infrastructure to actively generate leads. With measurable increases in enquiries and a consistent brand presence, the site has become a key driver of business growth.
