Delivering a Digital Brochure That Converts
Flow Office’s old website was difficult to update and didn’t reflect the quality of their brand. As specialists in office design and installation, they needed a modern, easy-to-manage site that acted as a digital brochure, highlighting their outstanding projects and attracting new clients.
Overcoming the Challenges
Flow Office’s previous website had several limitations:
Hard to Update
Restricting content growth and campaign responsiveness.
Limited Visual Impact
Not reflecting the high quality of their office design projects.
Lacked Key Conversion Tools
Case studies, testimonials, and virtual tours.
The challenge was to modernise the site, improve usability, and position Flow Office as a premium service provider, all while maintaining smooth operations during development. Keeping the old site trading while the new one is built is standard practice for our web design team.
“Flow Office was a smooth, fun build to take on. The colour scheme we chose allowed easy contrast, and Flow Office's fantastic imagery lent itself to an appealing, satisfying site. This, combined with the curve vectors, really brought the whole project together and showcased their brand. Unlike other sites, we then integrated Matterport designs to showcase 3D renders of their office installations.”
Our Approach
Designing for Impact
We created two Figma mock-ups for Flow Office to review, covering the homepage, service pages, and about page. Unused design ideas were repurposed for blog and case study templates to maximise value and highlight completed projects effectively.
Developing a Flexible Platform
The website was built in a staging environment to keep the old site live during development. Using Divi, we created custom presets for recurring modules, enabling easy future edits and consistent styling across all pages.
Adding Visual Depth
We replaced placeholder images with high-quality photos from recent projects and integrated Matterport virtual walkthroughs. Pop-up videos and case study templates provided interactive ways to showcase Flow Office’s expertise.
Feedback and Launch
We implemented Feedbucket for in-page feedback, allowing Flow Office to provide precise comments and revisions. After adjustments and an SEO audit to preserve rankings, the site was launched, fully functional and aligned with their premium brand identity.
Results That Speak for Themselves
The redesigned website elevated Flow Office’s online presence, delivering:
Showcased Expertise
Case studies, client testimonials, and virtual walkthroughs highlight Flow’s premium service.
Improved User Engagement
Pop-up videos and Matterport integrations create interactive, immersive experiences.
Simplified Management
Custom presets in Divi make future edits and additions quick and straightforward.
Enhanced Credibility
Integration of Google Reviews and structured content builds trust and encourages enquiries.
The new website positions Flow Office as a modern, professional, and client-focused business, supporting ongoing marketing efforts and helping convert visitors into enquiries. The platform is now easy to update, visually engaging, and fully equipped to showcase Flow Office’s exceptional design and installation work.
