Get Found Online
Digital PR Agency
Digital PR
There is no better way to get your business in front of potential customers than with an effective campaign. With the help of our creative digital PR agency, you can drive traffic to your website and build links. But digital PR does more than just help search engines see the value of your website, it will also increase brand awareness and improve your credibility in the eyes of consumers.
If you are looking to create stories that are worth talking about and linking to, look no further than us. Our multi-disciplinary team will build a campaign that delivers results you can be proud of.
Digital vs Traditional PR
In simple terms, traditional PR focuses on old-school channels, such as radio, television and newspapers. Digital PR, on the other hand, uses a range of online tactics, such as blogging, online news and link-building. Unlike traditional PR, the messaging and content used in digital campaigns are usually not as in-your-face. Instead, the goal is to create high-quality, relevant content that people can share or engage with.
Impactful Campaigns
There is a reason why digital PR is one of the fastest-growing aspects of marketing. After all, with a creative campaign, you can land high-profile coverage that delivers tangible results that will pay off for years to come. A single mention can help you get your brand in front of customers and help you generate more sales and leads.
Not to mention, as this is still a fairly young industry, there is a lot of scope for innovation. There are no hard and fast rules when it comes to creating campaigns. And, our team of specialists excel at launching creative and successful campaigns.
Our Specialisms
No matter what you are looking to achieve, our specialists will help you develop a strategy to create a campaign that presents your brand in the best possible light and gets you featured on the right websites. We can help you with:
Creative Campaigns
If you want to get coverage and multiple links, you need to create unique content that people actually want to read and share. Coming up with good ideas is not always easy but that is why we are here. Our content and PR experts excel at generating ideas that get picked up by the press and encourage people to see you as a thought leader in your industry.
Newsjacking
We capitalise on the popularity of current news stories and trends. We constantly monitor the news and journalist requests to identify opportunities to build campaigns or place expert comments. That way, you can ride the wave of the current press landscape and gain traction.
Local PR
Getting featured in the local press is just as beneficial as landing coverage in a national publication. In some cases, it can deliver an even better return on investment, especially if you are a small or locally-based business. Our specialists can help you identify your audience and develop a clear local PR campaign.
Thought Leadership
If you are looking to improve your credibility, we can help you build a thought leadership campaign that positions you as a trustworthy expert in your industry. Thought leadership does more than just generate engagement, it can also build links and improve your visibility in search results.
Types of Campaigns
Once we have settled on a story idea, the next step is to determine the format. As industry experts in our field, we will help you choose the most suitable way to present your campaign to the rest of the world. Here are just a few examples of the types of campaigns we can produce for you:
Round-Up Articles
Using comments from an industry panel of experts, we can create an article that naturally builds links as editors and authors can pull quotes to publish on their own websites or blogs when they need a source to back up their article.
Thought Leadership Articles
These expert-led articles benefit both businesses and publishers. The publisher’s audience will benefit from your valuable insights and you will potentially get a link back to your website.
Interactive Tools and Creatives
Calculators, tools and other interactives are great for driving press attention. We can help you build a game-changing tool that drives press attention and even help you harvest the data from the tool to build a new campaign.
Data-Based Campaigns and Infographics
What To Expect
Whether you are looking to build new links to your site, increase your credibility on certain topics or simply raise brand awareness, we will tailor your campaign with your end goals in mind. Our specialists will manage your campaign from start to finish, allowing you to sit back and relax whilst we do all of the hard work for you.
1. Ideation
We will generate ideas that actually produce results.
2. Production
We will map out the steps required to ensure success
3. Media Relations
We will build relationships with and target relevant publications.
4. Outreach
We will launch the campaign and pitch it to the press.
6. Reporting
We will track and monitor the results.
Our Approach
As digital PR experts, we know that not every link back to your site will help you increase your rankings. That is why we prioritise links from authoritative and relevant sites that get lots of traffic.
We will work with you to develop a strategy that is measurable and helps you achieve your goal. Not to mention, we will report on the metrics that matter most to your business.
Digital PR and SEO
Digital PR focuses on building authority and brand awareness by distributing your content across a range of online channels. SEO, on the other hand, focuses on creating content that ranks well in search results and drives traffic to your website. Digital PR can be paired with SEO to boost rankings by generating links that point back to targeted pages.
When you choose us, you benefit from a combination of SEO and digital PR expertise. Our SEO team will uncover topics that people are searching for to help you produce a successful digital PR campaign that naturally gets coverage. Plus, they will make sure that your content is completely optimised to drive conversions.
Our Experts are Here To Help Your Business Do More Business
As a leading PR and digital marketing agency in the UK, we have worked on a number of successful campaigns for clients in Birmingham and beyond.
Measurable Results
Visual Reports
Digital Marketing Experts
Our versatile team specialises in a range of digital marketing areas. With content, SEO, PPC and digital PR experts working together on your campaign, you do not have to lift a finger. Let our experts do the heavy lifting for you and handle your campaign from the initial ideation stage all the way through to advertising your campaign and ensuring that it ranks well on Google.
Affordable Campaigns
Our PR Cost Savings
Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.
A good PR toolkit will include:
Haro
£15.72 per month
Response Source
£52.08 per month
Third-party survey services
£540 per month
Hunter.io
£43.09 per month
Canva Pro
£8.33 per month
Mailchimp
£10.99 per month
Roxhill Media
£333.33 per month
Read What Our Clients Have To Say
To learn more about our digital marketing expertise, read what some of our clients think about us:
Improve Your Brand Awareness Today
Are you looking for a professional digital PR agency? Get in touch with our team to discover how we can help you get your business seen by your audience.
FAQ
What is digital PR exactly?
Why is digital PR so important?
How does digital PR help SEO?
What is a digital PR agency for?
A digital PR agency handles a range of tasks to help businesses increase their online presence, including:
- Journalist outreach
- Blogger outreach
- Creating press releases
- Optimising content for link-building
How much does it cost to hire a digital PR agency?
Costs can range from anywhere between £500 – £5,000. It all depends on your goals and the scale of the campaign. To get a clear idea of how much it will cost your business, speak to our team today.