We helped Wilkes capture more high-intent traffic by focusing on keywords tied to legal services and client enquiries. The goal was to drive more visibility for the terms that lead to actual leads.
Background
Wilkes Solicitors is a law firm that supports both businesses and individuals across a range of legal matters. Their team works closely with clients to provide straightforward advice and practical solutions that help people move forward with confidence.
The Challenge
Wilkes Solicitors faced the challenge of limited visibility in local search results for key legal service terms in Birmingham and Solihull. This hindered their ability to attract potential clients searching for local legal services.
How We Did It
We started by researching the search terms that mattered most to the people Wilkes Solicitors wanted to reach, with the main focus being the audiences looking for help with family law and commercial disputes. This helped us understand what potential clients were searching for and where the firm could stand out.
Before creating any content, we reviewed search trends and looked at how competitors were performing in key locations. This gave us the insight we needed to develop content that answered real questions and matched what people were looking for in each area.
This work made it easier for the firm to show up in local search results and connect with people who needed legal help. By focusing on content that spoke to specific locations and practice areas, we helped Wilkes reach more potential clients and strengthen their presence in the areas that mattered most.
We also supported the local SEO strategy by targeting location-based search terms with content that reflected the firm’s expertise. Each piece was tailored to a particular service and location, which helped increase visibility across a wide range of relevant searches. Matching each page to the town people are searching from is where our local SEO team spends most of its time.
The Results
Within one year, the law firm saw clear gains in local search performance, climbing to the first page for a wide range of keywords that people use to discover their services. Getting in the top 3 also ensured a boost in leads, as that’s where most clicks happen, and Wilkes has benefited from an increase in enquiries.
Increased keyword rankings: 71 keywords reached the top 10 positions.
Improved local visibility: Website ranks for over 300 location-specific keywords.
Enhanced online presence: Significant improvement in local search visibility in Birmingham and Solihull
