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PR Agency in Birmingham

BECOME A THOUGHT LEADER IN TECH

Tech PR Agency in Birmingham

When it comes down to it, we know people don’t just buy technology; they buy solutions. Our tech PR agency in Birmingham will help you become a thought leader so that consumers and businesses see your product or service as the go-to solution for their tech-related problems.

Increase Brand Awareness With Earned Media

We simplify even the most complex issues into engaging stories that increase your share of voice within the tech industry, maximising exposure with every campaign.

PR Strategies That Work

Outstanding Client Retention

Not many agencies can say that nearly 90% of their clients have stayed with them, with many partnerships spanning two years or more.

Coverage in Notable Publications

We leverage our network of journalists to land placements in big publications like Sky News, The Huffington Post and the Daily Mail.

Maximised Value for Your Investment

We target media placements worth three times the value of your investment.

Trusted Media

90% of people are more likely to trust earned media than paid advertisements.

High Impact

Traditional ads are less effective than earned media, according to Forbes.

Our Process

It’s important to remember that the stories you are interested in as a tech professional are not always the same as those that resonate with journalists and readers. Here’s how we help you cut through the noise:

1

Ideation

We develop tech-focused stories that address the problems that consumers and businesses face daily

2

Production

We leverage relevant data, case studies and expert quotes to produce newsworthy pieces that appeal to a range of tech and business-related publications

3

Execution

We bring your campaign to life with engaging content and visuals

4

Social Media Sharing

To ensure your campaign reaches as many eyeballs as possible, we leverage social media channels to ensure the conversation isn’t restricted to news sites

5

Outreach

We leverage our network of editors and journalists to land placements in the publications that your target audience reads

6

Reporting

We track and monitor media placements and provide a visual report so you can see exactly how much each one is worth

Start Seeing Results

Struggling to get a sense of what journalists want?

We will produce campaigns that appeal to tech journalists

Frustrated with poor results?

We will increase traffic to your site from prominent publications

Paying for advertorials and sponsored articles?

We will secure earned media coverage

Failing to generate any buzz?

We will amplify your voice

Struggling to build trust?

We will position your brand as a thought leader

Meet the Team

We are a small in-house team in Birmingham. Whichever service brought you here, these are the people who do the work.

Alex Johnson, Panda in Chief at Avid Panda
Alex JohnsonPanda in Chief
Lex Baciu, SEO Lead at Avid Panda
Lex BaciuSEO Lead
Thomas Rose, Web Lead at Avid Panda
Thomas RoseWeb Lead
Lance Honeghan, PR Lead at Avid Panda
Lance HoneghanPR Lead
AliceContent Strategist
LilyPR Exec
Kathleen

Specialist Technology PR Agency

Our services include:

Enterprise Technology

Our specialist B2B tech PR agency will produce stories that get to the root of what matters most to your clients and help them do more business.

Telecommunications

From 5G standalone to OpenRAN, we help everyday consumers understand tech jargon, providing expert comments that simplify terms and trends.

Cybersecurity

With ever-changing regulations and laws, cybersecurity is a hot topic. We will ensure that your messaging is up-to-date and stories reflect the current news cycle.

Fintech

The integration of technology into financial services offers unique challenges, from data breaches to regulatory compliance issues. We will help you establish a credible presence.

Retail & Ecommerce

We drive impactful PR for retail brands, from tech adoption to market growth, boosting media presence and brand loyalty.

Marketing

As an award-winning marketing agency, no one understands the stories that appeal to marketing and advertising professionals better than us.

Broadcast Media

We craft clear, unique messaging and proactively connect with top business and trade journalists to ensure your voice is heard.

Green Tech

We will ensure that your brand leads conversations around green tech and sustainability.

Tailored Strategies

We know that every tech company has a different offering and set of expertise. That is why we tailor campaigns to ensure your brand is shown in the best possible light.

100% Earned Coverage

While other agencies pay for placements, we craft compelling stories that get you press coverage organically—no payments needed.

Leverage Our Network and Creativity

For niche products and services, we drive traffic to key pages on your site, helping you reach more of your target audience.

Increase Your Share of Voice

We secure features in respected publications, putting your brand alongside other industry leaders.

Stay in the Loop

With us, you never have to worry about the progress of your campaign. We will keep you updated every step of the way.

What Tech Campaigns Have Returned

Two technology clients, a fintech comparison platform and an IT infrastructure provider. Every figure is taken from the case study it links to.

Our PR Cost Savings

Our PR agency provides exceptional value, saving you up to £1,003.54 per month compared to hiring an in-house team, all while equipping you with expert PR tools.

A good PR toolkit will include:

Haro£15.72 per month
Response Source£52.08 per month
Third-party survey services£540 per month
Hunter.io£43.09 per month
Canva Pro£8.33 per month
Mailchimp£10.99 per month
Roxhill Media£333.33 per month
£1,003.54

What this costs to run yourself each month. Published prices, correct at the time of writing.