We helped a dynamic e-commerce business overcome key marketing challenges, optimising its ad campaigns to drive higher returns and sustained profitability.
Scaling Ads for Profitable Growth
As a fast-growing e-commerce business, our client was looking to scale efficiently while maintaining a strong Return on Ad Spend (ROAS). However, their ads faced significant roadblocks that hindered their efforts to grow and improve profitability.
Delivering Growth With a Strong ROAS
We overcame previous issues with:
Inadequate Tracking Setup
Leading to inaccurate audience targeting and inefficient campaign optimisation.
A Poorly Maintained Shopping Feed
Including outdated or out-of-stock products.
Ineffective Ad Creatives
With a lack of compelling image and video assets tailored for AI-driven Google campaigns.
How We Boosted Yearly Conversions
We implemented a multi-layered approach focused on data accuracy, campaign efficiency, and AI-driven marketing assets.
Shopping Feed Optimisation
We reorganised and cleaned up the shopping feed, ensuring only in-stock and relevant products were promoted, aligning better with customer demand.
Tracking & Targeting Refinement
We fixed tracking issues to provide accurate audience data, enabling precise campaign adjustments and improved conversion tracking.
AI-Enhanced Ad Creative Strategy
We leveraged AI tools to generate optimised image and video assets, increasing engagement and improving overall ad performance.
This holistic strategy streamlined operations, maximised campaign efficiency and positioned the brand for sustained success. Accurate tracking comes before any spending decision our PPC team makes, because bad data optimises towards the wrong customer.
The Results
Our hands-on, no jargon approach
delivered transformative outcomes:
- Improved campaign efficiency and audience targeting
- Enhanced ad creative performance with AI-driven assets
63%
Increase in yearly conversions
15%
Net profit boost
