We positioned their eCommerce platform for scalable growth by optimising their Google Ad campaigns, resolving tracking issues, and enhancing their Merchant Centre setup.
Unlocking Empire Sheds’ Growth Potential
Empire Sheds is a UK-based company that sells high-quality garden buildings. We were approached to help improve their overall eCommerce performance, overcoming the significant roadblocks the Google Ad campaigns were experiencing.
Breaking Through Performance Limits
Despite running Ads, Empire Sheds had trouble making its campaigns profitable and scaling effectively in the competitive online market.
We had to overcome:
Poor Google Ads Performance
Their campaigns weren’t producing the desired results due to incorrect setup.
Backend Tracking Issues
Revenue tracking in GA4 was inaccurate, preventing proper performance analysis.
No Shopping Ads
The absence of shopping ads limited their ability to target high-intent customers.
Merchant Centre Problems
The Merchant Centre was poorly configured, restricting product visibility and ad performance.
These issues led to wasted ad spend, inefficiency, and stagnant profitability.
How We Delivered a 582% ROI Increase
Through a strategic, data-driven approach, we resolved these issues and improved Empire Sheds’ digital performance:
Campaign Restructuring
We corrected the Google Ads setup to improve targeting, relevance, and efficiency, ensuring the ads reached the right audience.
Tracking Optimisation
We implemented accurate revenue tracking in GA4 and resolved backend tracking errors, ensuring more reliable data and insights.
Shopping Ads Launch
We introduced well-structured shopping ad campaigns to capture high-conversion traffic, boosting visibility for high-intent shoppers.
Merchant Centre Overhaul
We rebuilt and optimised the Merchant Centre setup, improving product visibility and enhancing ad performance.
AI Campaign Compliance
We ensured adherence to Google’s AI Performance Campaigns requirements, using the latest tools for enhanced efficiency.
Landing Page Optimisation Suggestions
We provided actionable recommendations to further improve conversion rates on their landing pages, ensuring a seamless customer journey.
Our combined actions set the foundation for a significant, measurable improvement in their e-commerce platform. Rebuilding the account structure before touching budgets is how our Google Ads team turns around an underperforming account.
The Results
We dramatically increased their eCommerce profitability. In a year, we achieved:
582% Increase in ROI
Showcasing the dramatic impact of optimising their Google Ads campaigns.
900% ROAS
Reflecting the efficiency and effectiveness of the new advertising strategy.
1,589% Net Profit Increase
Highlighting the long-term value of the improvements we implemented.
These results highlight the power of optimising digital advertising strategies and eCommerce operations for measurable success.
Our Impact
By addressing the core issues and implementing targeted strategies, we enabled Empire Sheds to achieve:
The results speak for themselves – optimising their digital advertising and eCommerce operations led to substantial growth and profitability.
